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Coventry University campaign highlights the issue of abuse in young people’s relationships

A powerful video campaign highlighting the role we can all play in helping to prevent sexual and domestic violence and abuse has been created by researchers at Coventry University. 

With funding from Coventry City of Culture and several collaborating agencies, the #WhatAreYouDoing campaign has involved the Multidisciplinary Evaluation of Sexual Assault Referral Centres for better Health (MESARCH) project team and other academics at Coventry University.

They have worked closely with Coventry Rape and Sexual Abuse Centre, Coventry City Council and Coventry Haven Women’s Aid on the campaign, which aims to enhance public understanding about abuse in young people’s relationships.

The centrepiece of the #WhatAreYouDoing campaign is a short film, created with Coventry-based video production company No Class, depicting an abusive relationship within a young couple and the role their friends play in calling out these behaviours and supporting the victim to get help.

Young people often do not identify with terms like domestic violence and abuse, but want support in understanding what is and is not okay in their relationships. They may also be unsure about how to manage boundaries around technology.

The aim of the campaign is to enable young people and others to recognise different guises of abuse and encourage them to reach out to agencies for advice and support. 

The film contains themes of domestic violence and abuse which some viewers may find distressing.

The film is available to view here and includes a QR code directing viewers to support services available.

To find out more about the #WhatAreYouDoing campaign follow @WhatAreY0uD0ing on Twitter or visit the campaign website

Participating Organisations

As a result of the extremely hard work and commitment of our project team, SARCs and third sector staff and agencies across England we have been able to recruit 337 participants into the MESARCH study. We would like to thank all the SARCs and ISVA services that participated in the study. 

The Blue Sky Centre / 0800 970 0370

Oakwood Place / 01277 240620

Swindon and Wiltshire SARC / 01793 781916

Hope House / 0300 4218400

Northumbria SARC / 03333448283

Horizon / 0800 970 0375

The Saturn Centre / 0800 0337797

The Bridge / 0117 342 6999

The Herts SARC /  0808 178 4448

The Elms / 0800 1935434

The Glade / 0800 9709377

SARC Teesside / 03333 44 8283

The Harbour Centre / 01603 276381

Treetops / 0300 123 6616

Juniper Lodge / 0116 2733330


Coventry Rape and Sexual Assault Centre (CRASAC) / 02476 277777

Rape or Sexual Abuse Support (RoSa) / 01788 551151

Safeline / 01926 402498

Safelink / 0333 3231543

Black Country Women ‘ s Aid / 0121 5530090

Gloucestershire Rape and Sexual Abuse Centre (GRASAC) / 01452 526770

Umbrella / 0121 2375700

Rape Crisis Tyneside and Northumberland / 0800 0352794

Centre for Action on Rape and Abuse (CARA) / 01206 769795

South Essex Rape and Incest Crisis Centre (SERICC) / 01375 380609

South End on Sea Rape Crisis (SOSRC) / 01702 667590

Arch North East / 01642 822331

Cambridge Rape Crisis / 01223 245888

Peterborough Rape Crisis / 01733 852578

West Midlands Rape and Sexual Abuse Support Centre / 01905 724514


0330 2228181

Yellow Door / 02380 636313

Axis Counselling / 01743 357777

Free from Violence and Abuse (FreeVA) / 0808 8020028